A Study of the Influence of Teaching Models on the Consumer Psychology of Higher Education Students

Abstract

In the current era where the consumer market is becoming increasingly diversified and complex, college students, as a special consumer group, have their consumer psychology influenced by a multitude of factors. The teaching model, as an integral part of higher education, plays a pivotal role in shaping and developing the consumer psychology of students. Guiding college students to form a positive consumer psychology has thus become an important issue. This paper discusses how teaching models can guide college students towards a positive consumer psychology and proposes strategies from multiple aspects. In terms of teaching strategies, adjustments are made according to different teaching models such as lecture-based, project-based, and inquiry-based models. At the level of university education management and services, strategies include improving the curriculum system, conducting campus consumption activities, and strengthening the management of the campus consumption environment. In terms of home-school cooperation and social collaboration, strategies involve maintaining communication between schools and parents, enhancing government supervision, disseminating correct concepts through media, and providing high-quality services and education by businesses. The implementation of these strategies can help guide college students to establish a positive and healthy consumer psychology in an all-round way, enhance their consumer awareness and capabilities, avoid blind and impulsive consumption, and promote the formation of correct consumer concepts and good consumption habits among college students, thereby facilitating their comprehensive development.