Identity Reconstruction in Networked Existence: Challenges and Reflections on Youth’s Public Identity

Authors

  • Juntao Zou School of Marxism, Guangdong AIB College, China

DOI:

https://doi.org/10.61360/BoniCETR252018330504

Keywords:

identity reshaping, identity in public, challenges, reflections

Abstract

Young people are at an important stage of shaping positive values, and the Internet environment has a profound influence on them. At present, the deep integration of online pan-entertainmentism and youth subculture has brought about changes in communication characteristics, cognitive paradigm transformation and the risk of value reconstruction, resulting in the triple difficulties of de-systematization of the cognitive system, de-public of emotional ties and de-centralization of value identities in shaping the mainstream value identity of the youth. Thus, it is necessary to start from the perspective of systematic governance to solve the dilemma by creating new communication media and intelligent guidance systems to realize cognitive integration, constructing ceremonial scenarios and perfecting opinion leader mechanisms to realize emotional connection, and developing IP-based signs and establishing value monitoring mechanisms to realize value coherence.

References

Ai, C., Sun, S., & Ma, Y. (2023). The impact of short videos on the values of young college students and countermeasures: A survey study based on 10,305 young college students. China Youth Research, 2023(11), 90-96.

Chen, C. (2018). Slash identity and post-truth: The political hidden dangers of the pan-entertainment trend. People’s Tribune, 2018(6), 30-32.

CNNIC. (2025). The 55th statistical report on the development of the Internet in China. China Internet Network Information Center. https://www.cnnic.cn/n4/2025/0117/c88-11229.html

Du, Z. (2020). From onlookers to disorder: The formation and evolution of “secondary public opinion” in the “eating melon” public opinion field. People’s Tribune, 2020(27), 108-111.

Huang, C. (2024). The development report of short videos in China in 2023. People’s Tribune: Academic Frontier, 2024(16), 83-90.

Liu, J., & Pan, N. (2024). The dissemination of public issues under algorithmic recommendations. Fujian Forum (Humanities and Social Sciences Edition), 2024(6), 57-65.

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Published

2025-05-26

Issue

Section

Research Articles

How to Cite

Identity Reconstruction in Networked Existence: Challenges and Reflections on Youth’s Public Identity. (2025). Contemporary Education and Teaching Research, 6(5), 171-177. https://doi.org/10.61360/BoniCETR252018330504

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