Exploring the Role of Teachers' Enterprise Practice in the Teaching Reform of the Digital Media Technology Major
DOI:
https://doi.org/10.61360/BoniCETR262020901002Keywords:
teacher development, enterprise practice, digital media technology major, teaching reformAbstract
With the continuous development of the digital economy, the technological applications and job competency requirements of the digital media industry are constantly changing. Traditional teaching models have gradually shown deficiencies in updating course content, cultivating practical skills, and adapting talent cultivation. As an important way to deepen industry-education integration, teachers' enterprise practice plays a positive role in the teaching reform of the digital media technology major. Focusing on the relationship between teachers' enterprise practice and professional teaching reform, this article analyzes its promoting role in improving teachers' abilities, updating course content, innovating teaching methods, and reforming talent cultivation models. It also discusses practical problems such as insufficient depth of teachers' enterprise practice, lagging updating of teaching resources, and imperfect school-enterprise collaboration mechanisms. Specific implementation paths are proposed from the aspects of practice mechanism construction, course content optimization, project-driven teaching, and school-enterprise collaborative education.
References
Huang, Z., Luo, M., & Huang, Y. (2022). Reform and practice of the practical teaching system for the digital media technology major. Fujian Computer, 38(10), 29–32.
Li, L., Zhang, Y., & Du, J. (2026). Research on teaching reform of the digital media technology major under the background of “AI + new engineering.” Journal of Lanzhou University of Arts and Science (Natural Science Edition), 40(5), 102–107.
Luo, W., & Xu, J. (2024). Current situation and optimization path of teaching innovation team construction of vocational education teachers: Based on the practice of the digital media technology professional innovation team. Journal of Shengli Oilfield Party School, 37(4), 54–59.
Qi, D. (2025). Research on practical teaching reform of the digital media technology major based on the OBE-CDIO concept. Journal of Chifeng University (Natural Science Edition), 41(4), 92–95.
Wang, Q. (2026). Opportunities and challenges of AI empowering teaching reform of the five-year higher vocational digital media technology major. Shanxi Youth, (1), 152–154.
Wang, X. (2026). Exploration and practice of AIGC empowering the digital media technology professional group in higher vocational education. Modern Advertising, (7), 158–160.
Xiao, C., Zhang, M., & Chen, Y. (2026, July 23). Research on the development system of the digital media technology major in higher vocational education under the background of AI intelligence. Henan Youth Times, A23.
Xu, S. (2022). Practice of teaching system reform of the digital media technology major in colleges and universities: Review of Born Toward Yu: Research on animation and digital media education and teaching. Science & Technology in Chinese Universities, (Z1), 149.
Yuan, X., Shi, W., Jin, P., Wang, M., Yan, Y., & Hang, Y. (2026). Research on the comprehensive education model of “job-course-competition-certificate” empowered by new quality productive forces: Taking the digital media major as an example. Modern Business Trade Industry, 47(10), 84–87.
Zheng, Y. (2023). Practical exploration of teaching reform of basic art courses in higher vocational education: Taking the digital media technology major as an example. Daguan (Forum), (2), 171–173.
Published
Issue
Section
License
Copyright (c) 2026 Kenan Li
This work is licensed under a Creative Commons Attribution 4.0 International License.
