Research on the Economic Development Model Based on the Integration and Mutual Promotion of "Small Stores and Street Stalls": A Comprehensive Investigation Report

Abstract

As China's economic growth slows, the individual economy has experienced a notable upsurge. A growing number of market entities are shifting their focus toward micro and small-scale enterprises, drawn by their low investment requirements, limited risk exposure, and rapid returns. This trend has given rise to widespread manifestations of the "small store economy" and the "street stall economy." However, operating in isolation, these models remain vulnerable to constraints such as spatial limitations, operational scale, and income instability. Therefore, integrating and mutually reinforcing these two forms—creating a more structurally sound, scalable, and income-stable microeconomic framework—has emerged as a critical challenge requiring further exploration. Through a three-month operational case study combining one small business (a hair salon) with a street stall (offering children's handcraft entertainment), this paper systematically documents key aspects including development trajectory, revenue performance, consumer demographics, and spatial utilization. Based on this empirical analysis, the study identifies a viable pathway for the synergistic development of the "small store + street stall" model. The findings offer both theoretical insights for research on micro and small economies and practical guidance for market participants seeking sustainable entrepreneurial strategies.