Research on the Current State and Transformation Pathways of Corporate Financial Management in the Big Data Era

Abstract

In the era of big data, the generation of massive data and innovations in data processing technologies have reshaped the business environment. Enterprises are facing new challenges and opportunities driven by data-based decision-making. As a core component of enterprise operations, traditional financial management models have become increasingly inadequate to adapt to these changes, making transformation an urgent necessity. This paper focuses on corporate financial management in the context of the big data era. It analyzes the current situation of enterprise financial management under the impact of big data, explores the opportunities and challenges brought by big data, and further investigates the transformation paths for financial management. The aim is to provide theoretical support and practical guidance for enterprises to adapt to the big data environment, enhance their financial management capabilities, and achieve sustainable development in an increasingly competitive market.