Teaching Reform of Marketing Major Based on School-Enterprise Cooperation Perspective
DOI:
https://doi.org/10.61360/BoniCETR242016270504Keywords:
school-enterprise co-operation, marketing, teaching, reformAbstract
With the rapid changes in the market environment and the continuous evolution of enterprise demand, the teaching of the marketing profession is facing unprecedented challenges, and colleges and universities need to adjust and optimize their teaching strategies to cultivate high-quality marketing talents to meet the demands of the modern market. School-enterprise co-operation mode can promote the innovation of teaching content and methods, and enhance students' practical ability and employment competitiveness. Therefore, this paper discusses the reform strategy of marketing professional teaching under the perspective of school-enterprise cooperation, and analyses the key elements in the implementation process, to provide a new direction and ideas for marketing education.
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