Practice and Reflection of Folk Art Elements in Modern Chinese Graphic Design

Abstract

Chinese folk art is an important part of Chinese national culture, with distinctive national and regional characteristics. Graphic design is a form of visual communication and has certain special characteristics in the use of Chinese folk art elements. This paper analyses and studies the way in which folk art elements are combined with modern graphic design, the methods of their use and their practical effects. Through the study, it can be found that folk art has certain advantages in Chinese graphic design, which can bring vitality and vibrancy to graphic design and enhance the overall design effect of the work.