A Translation Report on Hormel Foods Profile
DOI:
https://doi.org/10.61360/BoniGHSS252019370712Keywords:
company profiles, hormel foods, brands name translation, subtitles translationAbstract
Hormel Foods profile is selected from its official website as the source text translated from English into Chinese. The translation task is composed of an overview of the company and its responsibility. The report mainly analyzes the difficulties during the translation process, including brand names translation and subtitles translation. According to the characteristics and functions, brand names translation is based on free translation, image translation and the combination of transliteration and free translation to realize the beauty of sound, sense and form. Subtitles are translated by such translation skills as amplification, the conversion of the part of speech and adopting Chinese four characters to achieve conciseness and meet the Chinese expression habit. Through this translation task, the translator has further grasped the features of company profiles and different translation methods and skills, and comprehensive abilities like translation ability have been well developed. Besides, Hormel Foods' s initiatives on product innovation and corporate responsibility can be served as a reference for Chinese companies.
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