Cultural Interpretation of Consumerism and Anti-Consumerism in the New Media Era

Abstract

With the continuous improvement of China's scientific and technological level and sustained economic development, people's lives have become richer. Under the background of the new era, with the diversification of information and the development of new media industry, Chinese consumerism values are influenced by advertisements. Nowadays, many people advocate consumerism. Recently, consumerism has come under attack, and anti-consumerism is highly regarded by people in the new media era. Taking Southwest Medical University as the research object, this paper analyzes the culture of consumerism and anti-consumerism in the current new media era.