Exploring the Management of College Students from the Perspective of the New Media Environment

Abstract

In the era of new media, the popularity of smartphones and the widespread use of clients such as microblogs and Weibo have enriched people's lives and changed people's social style and traditional thinking. Especially, college students thinking and values of the world have been diversified under the influence of new media. Such a new situation brings a lot of challenges to the management of college students. Teachers in colleges and universities must update their educational concepts, use modern social media and new media communication methods to guide college students' values and outlook on life, and ensure that colleges and universities carry out various campus activities in an orderly manner. This paper focuses on the fresh vitality brought by the new media environment to the management of college students, analyzes the problems that still exist in the management of college students in the new media environment, and puts forward practical optimization measures, in order to provide reference suggestions for the management of college students in China.