Contemporary Education and Teaching Research 2737-4203 2737-4335 BONI FUTURE DIGITAL PUBLISHING CO.,LIMITED https://ojs.bonfuturepress.com/index.php/CETR/article/view/1527 4 11 2023 2023-11-24 Shujia Wan,Xiaolin Xue Under the background of the era of rapid development of new media, the two interrelated fields of tourism culture dissemination and Chinese language teaching have also been profoundly affected. In this paper, we will discuss how to realize the effective dissemination of tourism culture and improve the effect of Chinese language teaching using new media, to provide useful references and inspirations for research and practice in related fields. new media environment,tourism culture communication,Chinese language teaching,innovative strategies 10.61360/BoniCETR232015271110